Are you a podiatry clinic owner wondering if offering discounts will cheapen your services? In this insightful episode of the Podiatry Business Podcast, hosted by podiatrist and business mentor Lorcan O'Donaile, we tackle this common concern head-on. Lorcan draws on his extensive experience and real-world examples, from Apple to Mercedes-Benz and his own thriving clinic, to reveal why strategically using discounted and even free initial consultations can be a powerful tool for growth, especially when your team's schedule has white spaces.

Key Takeaways from this Episode:

• The Myth of Price Equals Value: Discover why simply charging more doesn't automatically translate to higher perceived value for your patients. Research backs this up!

• Filling White Spaces Strategically: Learn how discounted or free initial assessments can effectively attract new patients and fill those empty slots in your team's diary without the need for across-the-board price cuts.

• Premium Brands DO Discount: Understand how even luxury brands utilize discounts and offers without devaluing their core product.

• The Power of the Initial Offer: Make your clinic stand out from the competition by creating an enticing initial offer that gets potential patients off the couch and through your door.

• The Right Way to Discount (and the Wrong Way!): Get actionable advice on how to structure your discounts effectively, including the importance of deep discounts, strict time or number limits, and varied, non-repeating offers.

• Delivering Value in Discounted Appointments: Learn how to provide genuine value in your initial consultations without giving away your full service for free. Understand the difference between a paid and a free/discounted assessment.

• Systemizing for Scale: Discover how to integrate successful discount strategies into your marketing efforts to consistently attract new patients and grow your podiatry business.

Ready to challenge your assumptions about discounting and unlock a powerful growth strategy for your podiatry clinic?

🎧 Click here to listen to the full audio episode! 🎧

▶️ Want to see the discussion? Watch the episode here! ▶️