ChatGPT Ads are here — and they could represent a major new opportunity for podiatry clinic owners.

Think back to the early days of Facebook Ads, when getting in early meant cheaper attention, less competition and a significant advantage. ChatGPT Ads could offer podiatrists a similar opportunity.

Patient behaviour is changing.

Google is still incredibly powerful when someone is ready to book and searches for something like “podiatrist near me.”

But what about the patient who is earlier in their journey?

They might be asking:

“How do I fix plantar fasciitis?”
“Why does my heel hurt in the morning?”
“What’s the best treatment for foot pain?”

Increasingly, people are asking AI tools like ChatGPT these questions.

In Episode 205 of The Podiatry Business Podcast, Lorcan O Donaile explains what ChatGPT Ads could mean for podiatry clinic owners and how they could help you get your clinic in front of potential patients earlier in their decision-making process.

In this episode, you’ll discover:

• What ChatGPT Ads are and how they work
• Why patient search behaviour is changing
• The difference between Google search intent and AI conversations
• How podiatrists could use ChatGPT Ads to attract new patients
• Why getting started early could give your clinic an advantage
• Where ChatGPT Ads could fit into your wider clinic marketing strategy

If you own a podiatry clinic and want to stay ahead of changes in digital marketing and patient acquisition, this episode is for you.

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