From Best Month Ever to 40% Profit Drop — What This Clinic Owner Missed

How can a podiatry clinic have its best-ever month... and still end up in serious financial trouble just weeks later?

That’s exactly what happened to a clinic owner I spoke to recently — and it’s the focus of Episode #178 of the More Practice Profits Podcast.

In this episode, we uncover the uncomfortable truth that revenue isn’t everything, and why chasing growth without tracking your numbers can lead to a serious profit crisis.

The Profit Drop No One Saw Coming

On paper, this clinic was thriving: patient numbers were up, turnover was at an all-time high, and the team was busy.

But underneath the surface, key cracks were already forming:

• Staff hours and costs were rising

• Pricing hadn’t been reviewed in months

• Marketing spend had increased with no ROI tracking

• The owner had no clear picture of actual profitability

The result? A 40% drop in profit immediately after their "best" month.

The Lesson: Know Your Numbers

This episode is a reality check for podiatry clinic owners still working hard but unsure where the money is going.

We discuss:

• Why your bank balance can’t be your only financial indicator

• The real meaning of “profit margin”

• The difference between being busy and being profitable

• What you need to start tracking immediately

Build a Business, Not a Job

If your clinic depends entirely on you — and you don’t know what your numbers are telling you — you’re not running a business. You’re running a high-pressure job.

This episode shows how this clinic owner began to turn things around by:

• Getting visibility on key metrics

• Adjusting their pricing and scheduling

• Making smarter marketing decisions

• Shifting mindset from "more patients" to "better business"

Listen or Watch Now

If you’ve ever felt like your clinic is thriving on the surface but leaving you stressed, underpaid, or stuck — this episode is for you.

🎧 Listen now on your favourite podcast app

📺 Or watch the video on YouTube

Don’t wait for a crisis to start treating your clinic like a business.
Get ahead of the curve — learn from this story, and apply it to your practice today.