Throwing money at Google Ads with nothing to show for it? You're bleeding cash on clicks that never convert to patients. Today we're exposing the costly mistakes podiatry clinic owners make with their Google campaigns and sharing the proven framework that turns your ad spend into a patient-generating machine.

Key Takeaways

• Why pretty websites don’t convert and what to use instead

• The #1 metric you must track (spoiler: it’s not clicks)

• High intent vs low intent keywords — and how to spot the difference

• The deadly mistake of sending traffic to your homepage How to use negative keywords to stop wasting your budget

• Why 60+ days is the realistic timeline for Google Ads success

• What follow-up systems you need before you run ads And how AI has made campaign tracking easier than ever

Whether you’re DIY-ing your ads or working with an agency, this episode gives you the no-nonsense guide to making Google Ads work for your podiatry clinic.

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