Podiatry Business Podcast Ep 203; Are Podiatry Google Ads Dead?

Are Podiatry Google Ads Dead? | Ep 202

Google Ads isn’t dead for podiatry clinics… but the way patients search for podiatrists is changing FAST.

If you’re spending money on Google Ads and wondering why you’re getting fewer enquiries, paying more per click, or simply not seeing the results you used to, this episode is for you.

In Episode 202 of The Podiatry Business Podcast, I break down what’s really happening with Google Ads — and why AI, ChatGPT and Google’s own AI search results are changing how potential patients find your clinic.

We’ll look at the two very different types of Google searches:

👉 The high-intent patient searching for things like “podiatrist near me” who is ready to book.

👉 The patient searching for information about a condition or problem who traditionally might have clicked through to your website — but is increasingly getting their answer directly from AI.

In this episode, you’ll discover:

✅ How the Google Ads auction actually works
✅ Why Google Ads has changed so much in the last 12 months
✅ The difference between high-intent and information-based searches
✅ How AI is changing patient search behaviour
✅ Why your website and traditional SEO strategy may need to change
✅ What clinic owners need to understand about AI SEO
✅ Where Google Ads still fits into your patient acquisition strategy

The question isn’t simply:

“Do Google Ads still work?”

The better question is:

“How do I make sure my clinic gets found as patient search behaviour changes?”

If you own a podiatry clinic and you’re spending money on Google Ads — or thinking about starting — watch this episode before making your next move.

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