Clinic Owners, Go From Clicks to Cash: The Predicable Google Ads System The Top 7% of Your Competitors Are Using Right Now To Generate A Consistent Flow of New Patient Bookings
The Google Ads Course for Clinic Owners Created By Clinic Owners. Unlock The Profit Potential From Google Ads For Your Clinic
The "Solo" Clinic Owner — Are you the one-person-show of your clinic? It's tough being the star of the show and starting out can be a bit like juggling knives blindfolded. You're handling everything from running the practice to managing the accounts and perhaps even attempting to become a Google Ads pro, but it seems you're not getting the results you hoped for.
The "Overwhelmed" Clinic Owner —You know that you should be riding the digital wave to market your clinic, but the sheer number of options is enough to make your head spin. Where do you even start? And finding someone with experience in healthcare marketing is like finding a needle in a haystack.
The "Confused" Clinic Owner — Welcome to the club. You've been around the block with marketing strategies, but it's starting to feel like you're stuck in a time warp. You know you need to use Google Ads but with all the conflicting advice out there, it's like trying to find a needle in a haystack and you don't have the time for that?
The "Referral Only" Clinic Owner — You've done an excellent job building a loyal client base, but relying solely on referrals is like playing a game of chance. You're in a comfortable position, but let's be real, it's hard to plan for the future without a predictable flow of new patients. It's like playing a game of Jenga with your schedule, hoping it doesn't all come crashing down. You would love to have a steady stream of new leads, so you can focus on expanding your practice and take over the world.
The "Runs Without Me" Clinic Owner — You've cracked the code and have a system that consistently fills your practitioner diaries with qualified new patient leads. It's like having a well-oiled machine that runs without you. You're basically living the dream, sipping on a piña colada on a beach somewhere while your clinic runs itself. You've got it all figured out and we bow down to your greatness.
Owner…Congratulations! you probably don’t need my help.
But... If YOU WANT to be “The Runs Without Me" Clinic Owner, and
If you're serious about growth, read on.
Today, I want to show you how..... & how to get your staff to do the work for you.
Learnt (The HARD Way)
I had no clue what was actually making progress and what wasn't, so I was just doing EVERYTHING!
I started with the usual suspects… print ads, radio, doctor referrals, direct mail, crossed my fingers for word of mouth and even the yellow pages.
Like, seriously, it was impossible to tell if I was making any headway or not! I couldn’t track what was working and what wasn’t, It was driving me crazy! I was spending precious cash on marketing efforts and just sure if it was giving me any patients
Worst of all, I wasn’t even sure where to focus.
This was not going to work and none of these strategies were capable of driving real growth and just produced random tiny spikes of new patient leads.
At this stage I can totally see why a lot of clinic owners just give up and I almost did too. That feeling you have when you literally have tried “everything” — and nothing really worked.
It’s hard not to feel a little hopeless and that’s a bitter pill to swallow as a clinic owner!
I told him that I was struggling to attract a regular flow of new patients to my clinic and that everything I had tried so far was falling flat. That's when he hit me with the question…
The results were that they had cracked the rhythmic acquisition of patients and were able to use Google ads to predictably measure the flow of new patients coming into their diary and scale their profits. In fact they had been so successful they had just sold their clinic for a great multiple.
He explained that using google ads meant you could laser target your ideal patient and what they were searching for and get them to choose your clinic over your competitors and most importantly be able to measure the results.
2. Consistent flow of new patient bookings — Bye, bye white space in the diary.
3. Measurable and trackable results — Remove the guesswork and make data-driven decisions.
One Time Payment Of
€997
4 x Monthly Payments Of
€297
Robert Meagher - Clinic Owner
In just 8 short months Rob has transformed his solo practice that once frustrated him into now a thriving practice.
Rob speaks about how he went from over spending on Google Ads and getting very few leads to now generating a consistent flow of leads that he can turn up or down using his Google ads marketing system
Stephen Ryan - Clinic Owner
Stephen Ryan opened a clinic in Dublin with his brother Mark and found despite having a full diary that he was over worked burned out and considering quitting the profession altogether.
Using Google Ads he scaled his clinic all while reducing his hours from 6 days a week to a total of 8 clinical hours last month.
Your Clinic Capacity + Your New Patient Lead Engine = Growth 🚀
"Lorcan's marketing ideas are fresh & clever and they immediately brought us plenty of new patients on a weekly basis!"
Arti Tank
Podiatrist - London
www.footcorner.co.uk
www.centralmaspodiatry.com
Podiatrist - London
The secret sauce of marketing by using a flawless system that actually works, generates your ideal patient on tap while also generating revenue.
We will go on a journey together, where I will show you the wonders of Google AdWords:
Overview Of Google AdWords
Benefits Of Using Google AdWordsFor Clinic Owners
Setting up a Google Adwords Account
Ready to get your Google AdWords game on point? It all starts with keyword research. You’ll learn how to figure out what words and phrases your potential patients are searching for, so you can create ads that speak to their needs.
Once you've got your keywords sorted, it's time to set up your campaigns. This is where you choose your budget, target audience, ad copy, and more. It might sound daunting, but with AdWords' easy-to-use interface, you'll be up and running in no time.
You Will:
Understanding Keyword Research
Finding the best keywords for clinic-related searches
Setting Up A Campaaign In Google AdWords
Once you've nailed your keyword research and campaign setup, it's time to get creative with your ads. You want to catch the attention of potential patients and make them think "wow, these guys are the real deal!"
This means writing compelling headlines, killer ad copy, and maybe even throwing in a snazzy image or two. But don't worry, you’ll learn our high converting ad secrets and tips to help you create ads that pop.
writing compelling ad copy
creating effective lading pages
ad extensions
Use the tools I'm giving you to build a highly profitable business
Not Only All Of The Above, but We Will Implement It For You
Now that you've got your ads looking sharp, it's time to talk targeting and bidding. You want to make sure your ads are getting in front of the right people, so you can get the best bang for your buck. AdWords lets you target by location, device, time of day, and more, so you can reach your ideal audience.
And when it comes to bidding, you’ll learn how to decide how much you're willing to pay for each click or impression. It's all about finding the sweet spot that gets you the most clicks without breaking the bank.
targeting options for google
AdWords campaigns
Bidding Strategies
Campaign Optimization
You're almost there, but there's one more thing you need to do - track and analyze your results. You want to know which ads are working, which keywords are getting the most clicks, and where your traffic is coming from. That way, you can make adjustments and optimize your campaigns for even better results.
AdWords has some sweet tools for tracking and analysis, so you can see exactly what's going on with your ads. We will dive into those numbers, and show you how to turn those insights into even more success!
Setting up conversion tracking
analyzing campaign data
Adjusting campaigns for better performance
You’ll learn how to easily create a digital download using free tools that incentivizes people to give you their contact information. Start by thinking about what your ideal patient would find valuable.
Maybe it's a guide to managing a specific condition or tips for staying healthy during a certain season. It must be a resource that's both helpful and relevant to your audience.
How to easily create a lead magnet that converts
Next steps for incentivising leads into patients
Offers that fill your diary with perfect patients
You've nailed your keywords, campaigns, ads, and tracking - but there's one more piece of the puzzle: landing pages. You want to make sure your potential patients are landing on a page that's relevant, compelling, and easy to use.
That means matching your landing page to your ad, making sure it loads lightning-fast, and highlighting your unique value proposition. Plus, we will show you how to make it dead simple for visitors to take the action you want them to take.
landing pages that convert
CTA that result in patients in your diary
Copy top tips
You've got your campaigns up and running, but you're not done yet - it's time to optimize. This means tweaking your ads, adjusting your bids, and testing different strategies to see what works best. You want to make sure you're getting the most bang for your buck, and that means constantly refining your campaigns to get the best results.
AdWords has all kinds of tools to help you optimize, so you can keep crushing it day in and day out. So get tweaking, and let's take those campaigns to the next level!
overview of adwords optimisation
Next steps for improving Adword campaigns
How to avoid wasting your budget
8 weeks access to our private New Patients On Tap Facebook Group
8 weeks access to our weekly office hours call with my private coaching clients
A 30 minute call with Lorcan where he will go through your current marketing and offer his expert advice
A Podiatrist & Health Business Mentor based in Cork, Ireland, Lorcan is living proof that The New Patients On Tap Formula works.
Having built up his clinic he found himself in the position that he was working crazy hours just to keep the wheels spinning. He was working 60+ hours a week and was never around for his wife and 4 kids.
Despite this he was one of the worst paid in the clinic, some weeks could not afford to pay himself at all & could never afford to take more than a week off as he needed the money coming in to keep the doors open.
Things changed for Lorcan when he began to learn everything he could about business
& in particular clever marketing.
This marketing education he gained dramatically changed his businesses – & helped him turn his clinics (boosting profits by 500%++) into a true business that provides reliable profits that doesn't require him being there.
He is currently on a rolling sabbatical from clinical work & has a practice manager run his clinics for him.
This dramatic change has given him the financial freedom & time to help other clinic owners in his private coaching programme to Earn More, Work Less and Live a Better Life.
Lorcans Google Ads For Clinic Owners.... From Clicks To Cash online course works by filling your teams diary with your ideal & profitable patients giving you the owner the financial success to make better choices on the type of business & life you want to have.
Better-Than-Risk-Free 365 Day Money-Back Guarantee!!
I know you will discover the gold at the end of The New Patients On Tap Formula rainbow, but........
If at any time within the first 365 days you aren't completely & totally head over heels, absolutely thrilled with The New Patients On Tap Formula just let me know & I will refund you the purchase price in full.
This is a straightforward a guarantee as you can get ANYWHERE No teeny tiny printNo note needed from your mother....... NOTHING
I am only interested in having customers who are raving fans of The New Patients On Tap FormulaSo if you are not 100% certain that The New Patients On Tap Formula was a fantastic investment just let me know.If you're not happy then I'm not happy.
I started More Practice Profits to help clinic owners like you. I have lived the life of a stressed out, overworked, underpaid clinic owner. I know what it’s like to feel like you are working all the time but making no money, no progress and wonder why you ever started your own clinic.
I passionately believe that it is possible to deliver exceptional customer service, best practice patient care and still deliver a fantastic lifestyle for the clinic owner.
By helping clinic owners to implement internal management, marketing & conversion systems I wanted to help Health Business owners build a real business that allows them the life they dreamed of when they opened their doors for the first time.
This Google Ads For Clinic Owners.... From Clicks To Cash is for highly motivated clinic owners like you who want to see business growth and reclaim their life. You want the financial freedom and lifestyle that comes from having a successful business which has been fully systematised so it can run without YOU.
I look forward to starting this exciting chapter with you.
Talk Soon,
Lorcan O'Donaile