Last week, I received a reply to one of my emails from a podiatry owner who asked the question that many who are scaling up consider when first they consider taking on their first staff member...
“Lorcan, I have been following you for a while now and my business is...
Are you feeling overwhelmed?
Do you feel there aren't enough hours in the day or days in the week to get all of the things done?
Are you working long hours at home after you have finished treating patients just to get the work done?
I used to be like this. I used...
How do most Podiatry Clinics do their marketing.
They think marketing is just advertising. So they put up a website with little no talk about what it should be and what it should be like. Most of them tend to look at other sites in the locality and copy them.
They might ask the graphic...
I was reading the paper this past weekend (online of course) and noticed that they have opened a new members only spa in Dublin city centre recently.
What caught my eye with this story is that this spa is an invite only spa and if you need to ask the price then you can't afford it. Now I'm...
Are you using email marketing as part of your marketing plan?
Do you even have a marketing plan?
If you are not using email marketing then you really need to start.
Email marketing is one of most simplistic & cost effective ways you have of boosting your clinics turnover.
...
Running any business can be a tough gig. Running a Podiatry business up there as a tough nut to crack. Having to ensure that you are delivering best quality medical care while dealing with staff and patients and keeping the doors open can be an exhausting undertaking.
That's why your...
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When I decided that I wanted to have a business not just a job I realised that I would not be able to do it all myself anymore.
Trying to do it all myself and running all of the time had led me to a place where I was burnt out and worse ready to give it all up.
What I needed was help, someone...
I know there are some clinic owners reading this who will never agree with my suggestion that they should treat less patients. They love treating patients and could never see themselves stopping.
Thats fine, I respect their point of view, but if you truly want to turn your clinic...
I had a Discovery Call earlier this week with another podiatry clinic owner. He was working like crazy treating and patients keeping the wheels turning.
I remember what that was like, feeling like you were trapped on the hamster wheel unable to slow down because it all depended on me...
Whats the first thing you do when you get into your clinic every day?
Do you check your emails?
Do you look at your bank account to see if you can pay the bills?
Do you dive straight into treating patients and not come up for air til lunch time?
Maybe your distracted by facebook?
If you’re...
Recently I was giving a presentation at my society's national conference and I was asked a great question.
“How do you stop your staff leaving you and opening up down the road and stealing my clients?”
This is something we all think especially when we take on our...
