When it comes to raising prices it can be a dreaded fear for many Clinic Owners.
They don't want to come across as cheap but also don't want to be too expensive for fear that they won't get any patients.
At this point they have set their price and often leave their appointments at the same price for years on end.
The reason this is a mistake is because it means that they are looking at their clinic as a true business.
They are also afraid of losing patients if they put the price up.
In Episode 89. of The More Practice Profits Podcast, Lorcan talks about raising the price in your clinic, the fear that many clinic owners have and why it's a mistake not to raise prices.