Are you feeling overwhelmed by the amount of work needed to scale your podiatry practice that you see in front of you?

Dec 09, 2019

Are you feeling overwhelmed by the amount of work needed to scale your podiatry practice that you see in front of you? 


Very commonly I speak to clinic owners who tell me of their feelings of anxiety and overwhelm as they begin to scale up, they see the list of tasks begin to mount. Scaling up your clinic into a true business takes a lot of work and is not something you can do in a in a rush. Indeed, if you try to rush the process, you will end up with a poor product that will not stand the test of time. 


Try to avoid those who tell you a quick fix solution is available. There is a reason very few businesses have scaled up because it takes a lot of work and it is a hard job to do. If it was a quick and easy job, and all small businesses or small clinics would have done so. 

However, it is possible to avoid that feeling of being overwhelmed. 


Number 1; Diarize or put time aside. 

As a clinic owner, you can often feel that you're being pulled here and there by your staff,your patient's, by home and so forth. I recommend that you start by deciding to diarize your week in as much detail as possible.

I've spoken about this before in other blogs and essentially what this means is blocking your diary out for certain tasks throughout the week. For example, you may decide Monday morning, the first two hours is going to be used for marketing. Then you may use the next two hours before lunch for meetings. After lunch can be put aside to treat patients and so forth. Putting time aside for certain tasks and designating them for these tasks will reduce the chances that those tasks will not be completed. 


Number 2; Keep a short list of priorities. 

Too often I meet podiatry clinic owners who have a long list of tasks. Don’t get me wrong, this is great and I understand they are keen to get a lot done but you cannot do a long list of tasks or jobs in a short period of time effectively. In fact, what happens is this long list can often stop you from starting as you don't know where to start, or which is your priority. 

This leads to it becoming quite easy to become overwhelmed when you see all of the tasks that have to be done. 


Instead, pick no more than four or preferably even less Top Tasks for that week. Work through those tasks only and once they're completed fully, move on and pick them more top tasks. In this way, your absolute priority tasks will have been completed on time and bit by bit, you will work through all of the changes that are needed to scale your business. 


Number 3: Eliminate Distractions. 

I find if I go into my clinic even with the best of intentions what tends to happen is that there are too many distractions. Staff members ask me for solutions for issues that they would solve on their if I wasn't there.

Make sure that you try to avoid distractions just like this to improve your productivity and thus reduce any feeling of mounting workload. 


Find a place to work that minimizes the possible distractions. This might be a home office, it might be a third place, such as the local library or so forth. Check your emails no more than twice a day and when they have they've been checked, turn them off. Likewise, turn off notifications on your phone. Indeed switch off your phone completely when you are working on particular tasks that does not require your phone to be on. 


Number 4;  Avoid Avoidance 

It's quite easy when we're feeling overwhelmed, to simply throw our hands up in the air and avoid the whole process of scaling our business. Avoiding tasks completely, or the hard job in front of us will only serve to heighten anxiety and feeling of being overwhelmed. It's always better to get stuck straight into the jobs that need to be done first, and the jobs that you've been putting off or would like to put off. 


Completing these tasks, getting them out of the way will free your mind and reduce your anxiety and feeling of overwhelm as you  will know you're making progress and that the worst is begind you.


In conclusion, it's normal to feel overwhelmed. It's normal to feel some anxiety with the mountain of tasks needed to scale your business. All clinic owners looking to grow their business will  feel this way. You can devise a system to help you limit this feeling of overwhelm. Remember, not to be too hard on yourself. Every step you take is a step in the right direction and one closer to the goal you are working towards. Most of your competitors are doing little or nothing to scale their business. 


Keep implementing, one process at a time.